Simply Jade

The problem

A food content creator with a growing audience needed more than a blog template: a fast, search-optimized home for recipes, a private admin for publishing them, and a path to advertising revenue. Off-the-shelf platforms offered either the publishing workflow or the performance, never both.

What we built

• A React application with build-time static generation, so every recipe page ships as pure HTML with Recipe structured data that search engines and AI crawlers read without executing JavaScript
• A custom admin and publishing workflow with authentication, role-based access, and audit logging, built on our production framework
• Automatic deployment on publish: saving a recipe triggers the pipeline, and the pre-rendered page is live in minutes with no technical steps for the author
• Staged feature rollouts behind per-feature flags, enforced on the backend and mirrored in the UI
• Ad monetization integrated without wrecking page speed

Stack